Diving into Pricing for the New Photographer by Annemie Tonken

I had absolutely no idea how to go about transitioning a hobby into a career, so the first thing I did before I ever accepted a dollar for my work was to sign up for a business class. Among other things, that class forced me to de-romanticize my ideas about what going into business for myself would actually mean, and I truly believe that starting my career with a clear picture of what it was going to require has been the key to my success. Here's what I did:

Read More

Digging Deeper by Annemie Tonken

Pricing strategy is a piece of the business that many family photographers suck at. They create their pricing based on what they believe people can afford or numbers they believe people will pay for their work or what they see other people charging, and that’s just not how any successful business works. For anyone interested in having a long career in the industry, it’s something that must be honestly addressed.

Read More

NOT ENOUGH. by Posy Quarterman

Fucking enough already.


If you are charging under $1k for an all-inclusive photo session, we need to talk.
Or rather, you need to talk to your accountant. And if you don’t have an accountant, you need to factor hiring one into your math.

Read More